Process

Each year AGDA invites a select group of highly regarded creatives to assess the work over a week-long period to curate a selection of the most outstanding work and to provide our industry with a benchmark of creative excellence to strive for.

The three main criteria for assessment of entries, as briefed to the Jury members, are as follows:

— Innovative expression of an idea (creativity)
— Execution of the concept (craft)
— Relevance to the intended audience (communication).

Specialist categories such as Design Effectiveness and Design for Good have additional aspects to the work such as Business and Social impact. Find out more about the process in Jury Criteria