G' AY MATE

Serversaurus

G’ay Mate is one of the cleverest pieces of graphic communication I’ve seen in years. A perfect play on a colloquialism that only Australia can own. It’s one of those ideas that I can truly say ‘I wish I’d thought of that’. The tagline ‘Australia, are we missing something?’ is spot on as well. Something so clever for such an important moment in time for Australia really made this work stand out for me.

Judges Choice — Rob Duncan

Studio / Designer
Interbrand

Design for Good
Social & Community

Credits

Designer Nick Rudenno, Sam Mcguinness, Henry Cook
Creative Director Ben Miles
Writer Jared Bedford
Photographer Tim Jones

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