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Dimple Contacts

Peacock Bros

The Dimple packaging and branding system creates a sense of fun and playfulness in the medical space, which is normally represented with cold, direct, and sterile branding and messaging. A structure was created for 60 power numbers with an entire suite of a coloured circles to represent each number. The circles are a gorgeous brand system in their own right, with great use of bold colours and simple shapes. They empower the user by giving a sense of ownership once you’e identified your particular circular designs, making them easily recognisable going forward. The writing also speaks directly to the user, creating a warm personal feel between the product and the user. Dimple is a truly beautiful, thoughtful piece of design, created with the user in mind.

Judges Choice — AGDA Design Awards Volunteers

Studio / Designer
Universal Favourite

Packaging
Health & Medical

Credits

Designer Meghan Armstrong
Creative Director Dari Israelstam
Art Director Meghan Armstrong
Writer Cat Wall, Imogen Dewey
Photographer Benito Martin, Lynden Foss, Jonathan May
Illustrator Meghan Armstrong
Other Kristen Walsh - Client Service Director, Jessica Johnson - Stylist

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