Designing something beautiful when you are dealing with consumer products and coffee table books can actually be pretty straightforward, but selling a notoriously difficult category like this requires real skill. The outdoor campaign in particular works its socks off without assistance from a single cheesy ‘student enjoying student life’ shot, while the film communicates the campaign’s central premise really well. Consistently clever and thought provoking writing coupled with strong, recognisable branding positions the choices on offer at the UOW as relevant, progressive, challenging and tailored to the job market…wherever that job market is. The simplicity, effectiveness and confidence of this campaign makes it a winner in my book, and gave me a smile along the way. Great work.
Judges Choice — Prue Jones
Studio / Designer
|Designer||George Adams, Ryan Curtis|
|Creative Director||Ant Donovan|
|Writer||Ryan Curtis, Pete Watman, Steven Thomson|
|Other||Video Production – The Glue SocietyStrategy – Cat Burgess, Clare La Palombara|