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The Welle

Finsbury Green

The brochure, for a property development, made a huge first impression on me before I even dove into the detail. I got an immediate sense of what the quality of the villas would be; the style, quality and feeling - I wanted to buy one! The typography, colours and balance were so well executed I considered stealing a copy from the judges table, taking it home and popping it on my coffee table. The texture and materials used were also important to my first impression. When I held it, I felt like it was a going to be special, timeless development.

Judges Choice — Eric Di Cuollo

Studio / Designer
Pop & Pac

Catalogues & Brochures


Designer Jo McAlpine, Sam Ward
Creative Director Mauris Lai, David Popov
Art Director Mauris Lai
Typographer Mauris Lai, Jo McAplipne
Finished Artist Jo McAlpine, Sam Ward
Writer Big Wordsmiths
Photographer Guy Lavoipierre & Foliolio
Paper Keaykolour, Colorplan
Printer Gunn & Taylor, Foldercorp


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