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Tinker Tailor

Amongst a flood of craft beer work, Tinker Tailor stood out because it is based on a single-minded idea that has been followed through every aspect of the brand; from the product itself to the packaging to through to every line of copy and the even the merch. It starts with a fresh take on collaborative brewing and places it at the heart of the product. The name is brilliant. The way the twin labels mimic the collaboration is brilliant. Love every bit of it. So jealous. The only good news is that it is from New Zealand, so I don’t have to be confronted by my feelings of inadequacy every time a visit the beer section of a bottle shop.

Judges Choice — Mark Braddock

Studio / Designer
Strategy Creative

Identity
Branding - Small Business

Credits

Designer Roydon Misseldine, Harry Boyd, Harry Reed, Chris Rowe, Ryan Shields, Ellice Wright
Creative Director Oliver Ward, Matt Innes, Fraser Callaway
Other Ashleigh Clotworthy, Kris Magadia, Paris Frost

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