Design for Good
Design for good can be any design project that provides a benefit to the greater good and can cover areas such as social, environmental, educational, charity etc.
It can cover identity work, packaging, video, events etc. As long as it fits the description of communication design in some way, it is suitable.
Design that seeks to build brands and businesses by doing good. This can be pieces of design, products and service innovations that demonstrate positive social impact, the capacity to change behaviour and a sensitivity to sustainability issues across research, development and implementation.
Entries into Design for Good will be assessed on the innovative use of design to promote ideals or deliver campaigns that are of a social, environmental, educational or political nature.
The overriding assessment will still be how well an entry communicates a message using design principles but the intent of the work is what makes it eligible for this category.
The solution rationale document should follow the same structure as all other entries providing a description of the entry and then a solution process along with key objectives and how they were met.
Images can be included to support the text but not as a replacement for the images of the work that need to be supplied as 3000 x 2250 PNG images as per other entry categories.